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WELCOME!

Bringing together the global village of sport and business.

 

The African Sports Business Association (ASBA) creates sustainable partnerships between global universities and business schools and universities in Africa to develop sports business degrees and MBAs for African students with the support of global sports brands. Africa will grow into a key sports business marketplace and ASBA has a key role to play.

(L-R) Former President of Ethiopia Girma Wolde-Giorgis, Rwanda President  Paul Kagame and Kenya President Uhuru Kenyatta

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